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Covenant Health is an innovative, Catholic regional delivery network and a leader in values based, not-for-profit health and elder care. We sponsor hospitals, nursing homes, assisted living residences and other health and elder care organizations throughout New England.
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Covenant Health Welcomes Michelle Marshall as Its New Vice President of Marketing, Strategy and Innovation


06.10.2020

Michelle MarshallCovenant Health is pleased to welcome Michelle Marshall as its new Vice President of Strategy, Marketing and Innovation. Michelle will work in collaboration with leadership at all Covenant Health organizations to plan, develop and implement strategic growth and marketing efforts integral to the healthcare system’s goals and objectives. In this capacity, she will also focus on research and data as well as forecasting and market analysis. 

“I’m very pleased to welcome Michelle onboard. She brings an extensive amount of experience in key disciplines to this important role, which will support our ‘Journey to Excellence’,” said Stephen Grubbs, President/CEO, Covenant Health. “In fact, it is the combination of her expertise and passion for our Mission that will empower her to hit the ground running and immediately contribute to delivering innovation to our strategic vision and the execution of our marketing plans.”

“I am honored to join Covenant Health, an organization that is a leader in values-based, not-for-profit health and elder care. I’ve spent my career working for large healthcare systems in New England and have a seen first-hand how quickly the industry landscape can change,” said Marshall. “I am looking forward to working alongside my team to build the Covenant Health brand. By leveraging data and analytics to further understand and forecast our evolving markets, we can re-energize the appeal of our acute and post-acute care communities.”

Michelle comes to Covenant Health after tenure as National Strategy Program Director at Massachusetts General Hospital in Boston, Mass. Prior to that role, she was the Director of Marketing and Communications at Catholic Medical Center in Manchester, N.H. Michelle earned her Master of Business Administration from Suffolk University’s Sawyer School of Management and her undergraduate degree from Simmons College, both in Boston, Mass. She is an active member of the New England Society for Healthcare Strategy (NESHS). She also serves as co-chair of Ambrose Elementary School’s Fifth Grade Committee and teaches CCD at St. Eulalia’s Parish, both in Winchester, Mass.



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